Want to make your business stand out from its competitors? Pay close attention to the way you design your marketing materials. Good graphic design can not only influence the way your audience perceives your brand, but also make it easier to effectively convey your message to customers. Today we’ll address just a few reasons why thoughtful graphic design is so important in marketing:
Make a Good First Impression
A recent study conducted at Carleton University in Ottawa found that people take just 50 milliseconds to assess whether a website is visually appealing. This means that a company’s web presence must make a good first impression almost instantly! With quality graphic design, you can put your best foot forward right off the bat.
Well-designed branding and marketing materials will give the impression that your company is trustworthy, professional and reliable.
Create Shareable Content
Social media users love to share content that’s attractive and engaging. Thoughtful graphic design will make people more likely to share the posts and videos you upload to social media platforms like Facebook, Twitter and Instagram.
Develop a Memorable Brand
Think about the Nike swoosh or the iconic Apple logo. Those companies have built their success on a foundation of thoughtful, unforgettable graphic design. Learn from their example and make your company’s design stand out, too.
Tell Your Story
Graphic design can instantly tell your customers who you are and what you stand for. For example, a study in Adweek found that people tend to associate geometric logos with power and serif wordmark logos with respectability.
Put Your Customers First
Thoughtful graphic design doesn’t just get you noticed—it also helps your customers navigate your website and marketing materials more easily. A design-driven focus on user experience can make your business a pleasure to work with.
At Graphic Innovations, we’re dedicated to helping companies make the most of their marketing efforts by leveraging decades of graphic design experience to create eye-catching, memorable campaigns and marketing materials. To learn more about all the services we offer, feel free to give us a call or contact us online today!