How to Design a Logo That Perfectly Embodies Your Brand

Logo DesignDesigning a logo is one of the most important tasks you’ll undertake when branding your business. Ideally, a good logo should tell prospective customers exactly who you are at a glance. It should be simple, memorable and repeatable.

But how can you come up with a logo that accurately represents your unique brand? Kick start the creative process with these tips!

Understand Your Brand

Before you start sketching out a logo, take some time to really think about your brand. What target audience are you trying to reach? What are your guiding principles? Where would you like to see your business in the future? Examining your brand in detail will help you capture the perfect visual representation for a logo.

Be Color Conscious

Utilizing color is a great way to grab people’s attention, and certain colors can elicit a particular emotional response. For example, shades of blue are often perceived as soothing and relaxed. However, consider whether your logo will need to appear in grayscale in certain contexts, and make sure it looks attractive and intelligible in both color and grayscale.

Words, Symbols or Both?

If you choose to use a symbol for your logo instead of a design that incorporates your brand’s name, it may be more challenging for you to build brand awareness. Small businesses with limited marketing budgets often do well to choose a logotype, or a logo that has the company’s name as its main feature. Having trouble deciding? Design a logo that incorporates your company’s name along with a symbol.

At Graphic Innovations, our talented team of designers can work with you to design the perfect logo for your business at a highly-competitive price. We can also leverage decades of experience to assist you with print design, mobile app development, email marketing and more. Just give us a call or contact us online to get started today!